Turn complaints into a powerful customer relations tool

Work closely with consumers to improve consumer experience and companies’ brand image.

Create brand and shareholder value with above-and-beyond customer service.

About Us

Opinion Corp is the leader in customer service and consumer advocacy since 2006. We design custom solutions for your customer service needs, taking into account three key factors in customer interaction: emotion, trust and control.


Businesses able to deliver goods, services and consumer service generate goodwill – consumer attachment to a brand. The latest interaction with a brand should always be a positive one.


Consistency, active involvement and clear communication build trust that strengthens goodwill.


People like to feel that they can influence the outcome of a situation. Consumers are more willing to accept a negative outcome in a positive way if they feel that they have had sufficient input into the process and that the process is transparent and fair.

Our Approach

Our approach is based on four distinct yet interrelated elements

Listen to your customers

A problem with a product/service becomes much worse when customer service fails or is non-existent. It is this customer service failure that usually hurts your corporate reputation the most.

Act quickly

Slow customer service creates permanent damage. The longer an issue lingers as unaddressed, the less effective remediation efforts are, and the higher the sense of betrayal felt by a consumer is. Let us assist you in designing the fastest and most efficient customer relations system for your company to ensure the highest levels of customer satisfaction.

Prevent problems before they occur

Effective customer relations are proactive. It is critical to implement a quick diagnostic system to identify and address issues in a timely fashion. The perception of fairness is also important. Consumers are more tolerant of negative outcomes if they feel the process itself is fair.

Act in accordance with consumer needs

Determine what kind of a complaint exactly a customer has. Long-term loyal customers are often seeking acknowledgement and apology whereas an occasional customer is more concerned with monetary value of an issue. Give your customers what they want by providing the outcome they desire.

Want to Join the Team?

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Contributing Writers

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