Who’s Talking About Your Company Online?

“Unethical behavior by Beachbody…watch out!” wrote one customer on PissedConsumer.com, an online forum, in June. The customer railed against the Santa Monica, California — based maker of fitness videos, claiming that it charged for something the customer didn’t intend to order online. In the comment box, Tiana, a customer service representative from Beachbody, wrote, “I’m so sorry to hear that you had a bad experience.” She left her contact information and added, “I would be glad to assist you and help to restore your faith in our company.”